Pre suasion

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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

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Pre-Suasion

Rating: 4.5 / 5 | Prijs: € 9.99

Intends to transforms the way we think about the craft of persuasion drawing on research and packed with case studies this book offers new insights into the art of winning people over it isn t just what we say or how we say it that counts but also what goes on in the moments before we speak wh Op voorraad. Voor 23:59 besteld, morgen in huis .. MEER INFO

Pre-Suasion

Rating: 1 / 5 | Prijs: € 10.99

When it comes to persuasion success can begin before you say a word an instant classic forbes utterly fascinating adam grant author of originals and give and take shockingly insightful chip heath co author of switch and made to stick new york times bestseller in his globa Direct beschikbaar .. MEER INFO

Pre-Suasion

Rating: 0 / 5 | Prijs: € 15.99

Brought to you by penguin when it comes to persuasion success can begin before you say a word in his global bestseller influence professor robert cialdini transformed the way we think about the craft of persuasion now he offers revelatory new insights into the art of winning people over it isn Direct beschikbaar .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 05 juni 2018

Aantal pagina's: 432

Illustraties: Nee

Hoofdauteur: Robert Cialdini

Tweede Auteur: Robert B. Cialdini

Hoofduitgeverij: Simon & Schuster

Originele titel: Pre-Suasion: A Revolutionary Way to Influence and Persuade

AI-gegenereerd: Nee

Extra groot lettertype: Nee

Product breedte: 137 mm

Product hoogte: 30 mm

Product lengte: 208 mm

Studieboek: Ja

Verpakking breedte: 140 mm

Verpakking hoogte: 30 mm

Verpakking lengte: 213 mm

Verpakkingsgewicht: 744 g

eWaste: Nee

EAN: 9781501109805

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