Pre suasion
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Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
When it comes to persuasion, success can begin before you say a word.
‘An instant classic.’ Forbes
‘Utterly fascinating.’ Adam Grant, author of Originals and Give and Take
‘Shockingly insightful.’ Chip Heath, co-author of Switch and Made to Stick
NEW YORK TIMES BESTSELLER
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.
This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.
Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.
‘Mind-blowing.’ Management Today
‘Accessible and intellectually rigorous.’ Books of the Year, The Times
‘Fascinating, fluent and original.’ Tim Harford, author of The Undercover Economist Strikes Back
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Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 20 april 2017
Aantal pagina's: 413
Kaarten inbegrepen: Nee
Illustraties: Nee
Hoofdauteur: Robert Cialdini
Tweede Auteur: Robert B. Cialdini
Hoofduitgeverij: Random House Business Books
Originele titel: Pre-Suasion: A Revolutionary Way to Influence and Persuade
AI-gegenereerd: Nee
Dyslexievriendelijk: Nee
Editie: 1st edition
Extra groot lettertype: Nee
Product breedte: 130 mm
Product hoogte: 27 mm
Product lengte: 197 mm
Studieboek: Ja
Verpakking breedte: 131 mm
Verpakking hoogte: 30 mm
Verpakking lengte: 193 mm
Verpakkingsgewicht: 305 g
eWaste: Nee
EAN: 9781847941435