Kapferer on luxury

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 44.95

Rating: 0/5

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Verzending:
Uiterlijk 17 januari in huis

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.



This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.

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Selling high end luxury creations requires a different set of skills than does traditional selling clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need whether you are selling diamond bracelets or sports cars Op voorraad. Voor 23:59 uur besteld, dinsdag in huis .. MEER INFO

Rethinking Prestige Branding

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Examine the successful developments and promotion of prestige brands in the luxury industry gaining insight into not just into how they re sold but how consumers respond to them what makes someone covet a kelly bag why are cirque du soleil or grey goose so successful despite breaking all the con 2 - 3 weken .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 03 maart 2015

Aantal pagina's: 240

Illustraties: Nee

Hoofdauteur: Jean-Noël Kapferer

Hoofduitgeverij: Kogan Page Ltd

Editie: 1

Extra groot lettertype: Nee

Product breedte: 154 mm

Product hoogte: 20 mm

Product lengte: 233 mm

Studieboek: Ja

Verpakking breedte: 158 mm

Verpakking hoogte: 17 mm

Verpakking lengte: 234 mm

Verpakkingsgewicht: 380 g

EAN: 9780749474362

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