The luxury strategy

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 48.39

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Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.



Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

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Selling Luxury

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Selling high end luxury creations requires a different set of skills than does traditional selling clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need whether you are selling diamond bracelets or sports cars Op voorraad. Voor 23:59 uur besteld, dinsdag in huis .. MEER INFO

The Luxury Strategy

Rating: 5 / 5 | Prijs: € 32.99

The luxury strategy is the definitive work on the essence of a luxury brand strategy it puts an end to the confusion around the term and explains the fundamental differences between premium fashion and luxury strategies based on an analysis of the social functions of luxury of worldwide Direct beschikbaar .. MEER INFO

Building A Story Brand

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New york times bestselling author donald miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses donald millers storybrand process is a proven solution to the struggle business leaders face w Op voorraad. Voor 23:59 uur besteld, dinsdag in huis .. MEER INFO

Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 03 september 2012

Aantal pagina's: 408

Illustraties: Met illustraties

Hoofdauteur: Jean-Noël Kapferer

Tweede Auteur: Vincent Bastien

Hoofduitgeverij: Kogan Page Ltd

Editie: 2

Extra groot lettertype: Nee

Product breedte: 167 mm

Product hoogte: 33 mm

Product lengte: 253 mm

Studieboek: Ja

Verpakking breedte: 154 mm

Verpakking hoogte: 32 mm

Verpakking lengte: 237 mm

Verpakkingsgewicht: 972 g

EAN: 9780749464912

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