Rethinking prestige branding

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 44

Rating: 0/5

☆

☆

☆

☆

☆

Verzending:
2 - 3 weken

Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.



What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

• 1 Bekijk alle specificaties

The Luxury Strategy

Rating: 5 / 5 | Prijs: € 48.39

Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical anti laws of successful luxury brand management with this ground breaking book discover the secrets to successful luxury brand management with this bestselling guide writ Op voorraad. Voor 23:59 uur besteld, dinsdag in huis .. MEER INFO

Selling Luxury

Rating: 0 / 5
Prijs: 17.99 Nu voor: € 16.98

Selling high end luxury creations requires a different set of skills than does traditional selling clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need whether you are selling diamond bracelets or sports cars Op voorraad. Voor 23:59 uur besteld, dinsdag in huis .. MEER INFO

Kapferer on Luxury

Rating: 0 / 5 | Prijs: € 44.95

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding this book addresses the no 1 challenge of all major luxury brands today how can these brands pursue their growth yet remain luxury how do you reco Uiterlijk 17 januari in huis .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 03 mei 2015

Aantal pagina's: 254

Illustraties: Nee

Hoofdauteur: Wolfgang Schaefer

Tweede Auteur: Jp Kuehlwein

Co Auteur: J. P. Kuehlwein

Hoofduitgeverij: Kogan Page Ltd

Extra groot lettertype: Nee

Product breedte: 156 mm

Product hoogte: 22 mm

Product lengte: 234 mm

Studieboek: Ja

Verpakking breedte: 144 mm

Verpakking hoogte: 21 mm

Verpakking lengte: 207 mm

Verpakkingsgewicht: 521 g

EAN: 9780749470036

---