Selling luxury

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Selling high end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell.

In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for ''Sales Ambassadors'' who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique moti vational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships.

If you want to succeed in the luxury sales universe, Selling Luxury is for you. You ll pick up the skills and approaches that work everyday in a multitude of situations. You ll learn how to:Connect emotionally with customersExceed your customers expectationsTurn every customer contact into a brand experiencePersonalize your customer serviceLearn about customers through observing and discoveryCreate the desire to purchaseDeal positively with customer objectionsBuild a relationship of trust and brand loyalty

The universe of luxury is no place for traditional hard sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.

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The Luxury Strategy

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Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical anti laws of successful luxury brand management with this ground breaking book discover the secrets to successful luxury brand management with this bestselling guide writ Op voorraad. Voor 23:59 uur besteld, dinsdag in huis .. MEER INFO

Kapferer on Luxury

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Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding this book addresses the no 1 challenge of all major luxury brands today how can these brands pursue their growth yet remain luxury how do you reco Uiterlijk 17 januari in huis .. MEER INFO

Rethinking Prestige Branding

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Examine the successful developments and promotion of prestige brands in the luxury industry gaining insight into not just into how they re sold but how consumers respond to them what makes someone covet a kelly bag why are cirque du soleil or grey goose so successful despite breaking all the con 2 - 3 weken .. MEER INFO

Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 26 juni 2009

Aantal pagina's: 158

Illustraties: Nee

Hoofdauteur: Robin Lent

Tweede Auteur: Genevieve Tour

Co Auteur: Genevieve Tour

Hoofduitgeverij: John Wiley & Sons Inc

Extra groot lettertype: Nee

Product breedte: 159 mm

Product hoogte: 19 mm

Product lengte: 235 mm

Studieboek: Ja

Verpakking breedte: 149 mm

Verpakking hoogte: 22 mm

Verpakking lengte: 337 mm

Verpakkingsgewicht: 919 g

EAN: 9780470457993

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