Archetypes in Branding. A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards this kit will give you a practical tool to. Reveal your brand s motivations... Lees meer.

A brand s meaning how it resonates in the public heart and mind is a company s most valuable competitive advantage. Yet few companies really know how brand meaning works how to manage it and how to use brand meaning strategically. Written by best-selling author Carol... Lees meer.

Using studies drawn from the experiences of Nike Marlboro Ivory and other powerhouse brands the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. This book d... Lees meer.

A brand s meaning how it resonates in the public heart and mind is a company s most valuable competitive advantage. Yet few companies really know how brand meaning works how to manage it and how to use brand meaning strategically. Written by bestselling author Carol... Lees meer.

Kent Wertime successfully argues that while products are becoming more alike brands can avoid commoditization by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. His book pro... Lees meer.

THE SECRET TO SHIFTING AUDIENCE BEHAVIORS IS WAITING TO BE UNLOCKED Every marketing and branding leader whether strategist designer or client is hungry for the secret to shifting the behaviors of their audience. Searching high and low for some newfangled tactic the... Lees meer.

A brand s meaning-how it resonates in the public heart and mind-is a company s most valuable competitive advantage. Yet few companies really know how brand meaning works how to manage it and how to use brand meaning strategically. Written by bestselling author Carol... Lees meer.