The hero and the outlaw

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: 43.99 Nu voor: € 41.99

Rating: 5/5

★

★

★

★

★

Verzending:
Uiterlijk 12 oktober in huis

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by bestselling author Carol S. Pearson ( The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:

? Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand

? Harness the power of the archetype to align corporate strategy to sustain competitive advantage

• 1 Bekijk alle specificaties

Taal: en

Bindwijze: Luisterboek op CD

Oorspronkelijke releasedatum: 30 augustus 2022

Illustraties: Nee

Hoofdauteur: Margaret Mark

Tweede Auteur: Carol Pearson

Co Auteur: Mark Margaret

Verteller: Randye Kaye

Hoofduitgeverij: McGraw Hill-Ascent Audio

Product breedte: 135 mm

Product lengte: 191 mm

Studieboek: Ja

Verpakking breedte: 135 mm

Verpakking lengte: 191 mm

EAN: 9798212344470

---