The hero and the outlaw building extraordinary brands through the power of archetypes

Rubriek: Textual/Printed/Reference Materials - Boek

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A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
• Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
• Harness the power of the archetype to align corporate strategy to sustain competitive advantage

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Hero & The Outlaw Building Extraordinary

Rating: 5 / 5 | Prijs: € 27.29

Using studies drawn from the experiences of nike marlboro ivory and other powerhouse brands the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes this book describes a system of meaning mana Op voorraad. Voor 23:59 besteld, morgen in huis .. MEER INFO

Archetypes in Branding

Rating: 4 / 5 | Prijs: € 35.12

Archetypes in branding a toolkit for creatives and strategists offers a highly participatory approach to brand development combined with a companion deck of sixty original archetype cards this kit will give you a practical tool to reveal your brand s motivations how it moves in the world what Op voorraad. Voor 23:59 besteld, morgen in huis .. MEER INFO

The Hero and the Outlaw

Rating: 5 / 5 | Prijs: € 24.99

a brand s meaning how it resonates in the public heart and mind is a company s most valuable competitive advantage yet few companies really know how brand meaning works how to manage it and how to use brand meaning strategically written by bestselling author carol s pearson the hero within Direct beschikbaar .. MEER INFO

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 16 januari 2001

Ebook Formaat: Adobe ePub

Illustraties: Nee

Hoofdauteur: Margaret Mark

Tweede Auteur: Carol Pearson

Co Auteur: Mark Margaret

Hoofduitgeverij: Mcgraw Hill

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Editie: 1

Studieboek: Ja

EAN: 9780071381185

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