Serving clients well should be simple except it isn t. Solving problems should be easy but almost never is. Very few people do these things well and many do them poorly which explains why so many accounts go into review so many client people express profound unhapp... Lees meer.

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive ephemeral pursuit not easily characterized by a precise skill set or inventory of responsibilities this book and its aut... Lees meer.

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Demonstrates how to produce content that stands out and gains attention in a world oversaturated with media. This second edition features fresh or expanded content on how the growth of social media has forever changed the way that we communicate and consume vital inform... Lees meer.

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Cooperative advertising co-op is one of the great mysteries of contemporary marketing. Its basic everyday definition - the joint promotion effort of two or more parties in the selling chain - is easy to understand. So is the potential. the synergism of different mar... Lees meer.

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Viral Media. A Digital Production Marketing Guide for Advertisers Journalists and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign newscast promotional event TV show or feature film so that the con... Lees meer.

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Radio has historically been seen as a marginal last minute advertising medium. But today the reality is very different. While mainstream media spending is on the wane radio spend is increasing. Why. Because times have changed. The power of traditional brand image mar... Lees meer.

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This book serves as an unbiased guide to becoming the entrepreneur that you set out to be on day one of your adventure as a business owner. Remember what made you break away from the nine-to-five job. Remember why you stopped doing things the old way and started someth... Lees meer.

Advertisers use creative content to sell products or services. Creative film content moving imagery can reach consumers across multiple media platforms including but not limited to television the Internet in-store or on mobile devices. Creative content starts wit... Lees meer.