Doublespeak is the language of non-responsibility carefully constructed to appear to communicate when it fact it doesn t. In this lively and eye-opening expose originally published in 1989 linguist William Lutz identifies the four most common types of doublespeak eup... Lees meer.

Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch manage and improve already-existing pay-per-click campaigns providing an inside look into a largely undiscovered and exciting industry. Richard St... Lees meer.

Whether you are prepared to rebuild your advertising strategies from the ground up or can do little more than tinker suggests how advertising fits into the overall business practices of the company offering both underlying principles and approaches practical advice... Lees meer.

How can a single market in advertising be built within the European Union. That is the crucial question that this study explores. Such a goal is key to the creation of a modern European economy capable of taking full advantage of the substantial economies of scale and... Lees meer.

Excerpt from Dental Practitioner and Advertiser Vol. 23 The following is a practical sequel of that paper rendered in popular language so far as it is possible to convey the intended meaning. The plan laid before you consists in naming some of the most distinguishing... Lees meer.

There was no holding back the Auburn Tigers in 2010 and their 22-19 win over Oregon capped a perfect season few could have seen coming. But as Heisman Trophy winner Newton piled up come-from-behind victories and the Tigers stormed through the SEC and on to the BCS the... Lees meer.

Serving clients well should be simple except it isn t. Solving problems should be easy but almost never is. Very few people do these things well and many do them poorly which explains why so many accounts go into review so many client people express profound unhapp... Lees meer.

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive ephemeral pursuit not easily characterized by a precise skill set or inventory of responsibilities this book and its aut... Lees meer.

During the Secession Winter session of Congress twenty-two-year-old Henry Adams worked as private secretary to his father Representative Charles Francis Adams. Henry wrote four accounts of these crucial months in Washington -- an essay letters to his brother a segme... Lees meer.

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Demonstrates how to produce content that stands out and gains attention in a world oversaturated with media. This second edition features fresh or expanded content on how the growth of social media has forever changed the way that we communicate and consume vital inform... Lees meer.

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