Business relationships are still dominated by a narrow perspective trying to match products to customer needs and making deals. It s a buyer-seller relationship built on a transactional mindset and it s not how you should be doing business. It s time for companies... Lees meer.

Explains why some sales letters work and most don t. This title shows how to write copy that any business can use. Write Well to Sell Big. In the age of e-mail and instant communication great sales copy is indispensable to closing a deal. But too many sales lette... Lees meer.

Pricing is a key priority of every company globally as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.... Lees meer.

Wat doe je als de prestatielat steeds hoger wordt gelegd en de omstandigheden alsmaar zwaarder worden. Je geeft plankgas of je gaat juist op de rem staan. Beide reacties zijn begrijpelijk maar niet verstandig. Ze leiden namelijk tot fors energieverlies en tot afne me... Lees meer.

Pricing is a key priority of every company globally as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability. R... Lees meer.

It s time for companies to rethink their growth logic. Business relationships are still dominated by a narrow perspective trying to match products to customer needs and making deals. It s a buyer-seller relationship built on a transactional mindset and it s not how you... Lees meer.

Transform your organisation s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth In The Ten Rules of Highly Effective Pricing renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking co... Lees meer.

Longtime leader in the luxury goods sector and former Chairman of LVMH Mo t Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goo... Lees meer.

Ride on the natural partnership between Guerrilla Marketing and Facebook The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants but they don t have the same means nor do they believe in excess... Lees meer.

How to Manage People is a practical book from bestselling author Michael Armstrong. It provides advice to managers and team leaders on how to manage people in their teams - getting the best results from them and dealing with any people problems that may arise. Many mana... Lees meer.

Apple embraced co-creation to enhance the speed and scope of its innovation generating over 1 billion for its App-Store partner-developers in two years even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap in... Lees meer.

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Essentials of Thought Leadership and Content Marketing is a comprehensive practical step-by-step guide to achieving content marketing success. What s the connection between thought leadership and increased sales. Consistent strategy. Thought leadership and content ma... Lees meer.

Write Well to Sell Big. In the age of e-mail and instant communication great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book author Dan Kennedy explains w... Lees meer.

Look for ways to touch the soul. Remember what coaching s really about. It s about looking for ways to touch the soul and having someone s life change. Coaching simply can t be sold like other things are sold. And that turns out to be good news. Once you begin practici... Lees meer.