Traversing the traction gap

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Successful startups are rare. More than 80 percent of all early stage startups fail. Most startups can build a product but, sadly, the vast majority stumble when it comes time to take those products to market. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how to guide for startups to succeed.



Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor “market engineering” skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed.

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Traversing the Traction Gap

Rating: 0 / 5 | Prijs: € 8.99

Traction startups need it learn how to get it vision groundbreaking ideas total commitment and boundless enthusiasm characterize most startups but they require capital to go from promising product to scalable business more than 80 percent of all early stage startups fail most of them can bu Direct beschikbaar .. MEER INFO

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The worlds bestselling guide to negotiation getting to yes has been in print for over thirty years and in that time it has helped millions of people secure win win agreements both at work and in their private lives including such easy to remember principles as dont bargain over positionsseparate 10 dagen .. MEER INFO

The Membership Economy (PB)

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The membership business models of netflix weight watchers and other industry giants revealed and how you can use them to lead your company to the top of the food chain for decades consumers and businesses have joined clubs bought products and accessed services using a subscription model but Direct beschikbaar .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 04 april 2019

Aantal pagina's: 288

Illustraties: Nee

Hoofdauteur: Bruce Cleveland

Tweede Auteur: Wildcat Venture Partners

Hoofduitgeverij: Radius Book Group

Extra groot lettertype: Nee

Product breedte: 152 mm

Product lengte: 228 mm

Studieboek: Ja

Verpakking breedte: 154 mm

Verpakking hoogte: 23 mm

Verpakking lengte: 229 mm

Verpakkingsgewicht: 765 g

EAN: 9781635766240

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