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Traversing the traction gap


Foto: Traversing the traction gap
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 8.99
Rating: 0/5
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Inhoudsopgave:

Omschrijving:

Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor “market engineering” skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed.





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Product specificaties:

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 21 februari 2019

Ebook Formaat: Adobe ePub

Illustraties: Nee

Hoofdauteur: Bruce Cleveland

Tweede Auteur: Wildcat Venture Partners

Hoofduitgeverij: Radius Book Group

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Studieboek: Ja

EAN: 9781635765748