The membership economy pb
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: € 17.99
Verzending: Direct beschikbaar
Inhoudsopgave:
Omschrijving:
The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
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Product specificaties:
Taal: en
Bindwijze: E-book
Oorspronkelijke releasedatum: 20 maart 2015
Ebook Formaat: -6232
Illustraties: Nee
Hoofdauteur: Robbie Baxter
Hoofduitgeverij: Mcgraw Hill
Lees dit ebook op: Android (smartphone en tablet)
Lees dit ebook op: Kobo e-reader
Lees dit ebook op: Desktop (Mac en Windows)
Lees dit ebook op: iOS (smartphone en tablet)
Lees dit ebook op: Windows (smartphone en tablet)
Editie: 1
Studieboek: Ja
EAN: 9780071839334
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