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The membership economy pb


Foto: The membership economy pb
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 17.99
Rating: 5/5
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Inhoudsopgave:

Omschrijving:

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain

For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology.

The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.





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Product specificaties:

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 20 maart 2015

Ebook Formaat: -6232

Illustraties: Nee

Hoofdauteur: Robbie Baxter

Hoofduitgeverij: Mcgraw Hill

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Editie: 1

Studieboek: Ja

EAN: 9780071839334