Challenger sale
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 23.99 Nu voor: € 20.95
Verzending: Uiterlijk 2 december in huis
Inhoudsopgave:
Omschrijving:
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, "The Challenger Sale" argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one - the Challenger - delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.
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Product specificaties:
Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 10 november 2011
Aantal pagina's: 221
Illustraties: Nee
Hoofdauteur: Brent Adamson
Tweede Auteur: Brent Adamson
Co Auteur: Matthew Dixon
Hoofduitgeverij: Peng
Extra groot lettertype: Nee
Product breedte: 159 mm
Product hoogte: 21 mm
Product lengte: 236 mm
Studieboek: Ja
Verpakking breedte: 159 mm
Verpakking hoogte: 22 mm
Verpakking lengte: 235 mm
Verpakkingsgewicht: 426 g
EAN: 9781591844358
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