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Challenger sale


Foto: Challenger sale
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 23.99 Nu voor: 20.95
Rating: 4.1/5
Verzending:
Uiterlijk 2 december in huis


Inhoudsopgave:

Omschrijving:

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.



The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, "The Challenger Sale" argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one - the Challenger - delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.



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Product specificaties:

Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 10 november 2011

Aantal pagina's: 221

Illustraties: Nee

Hoofdauteur: Brent Adamson

Tweede Auteur: Brent Adamson

Co Auteur: Matthew Dixon

Hoofduitgeverij: Peng

Extra groot lettertype: Nee

Product breedte: 159 mm

Product hoogte: 21 mm

Product lengte: 236 mm

Studieboek: Ja

Verpakking breedte: 159 mm

Verpakking hoogte: 22 mm

Verpakking lengte: 235 mm

Verpakkingsgewicht: 426 g

EAN: 9781591844358