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Challenge customer


Foto: Challenge customer
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 17.07
Rating: 5/5
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Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.



From the authors of the internationally-bestselling business classic The Challenger Sale

'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive

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In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers.

Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.

Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.

The Challenger Sale, Amazon bestseller, Sales & Selling, January 2024





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Product specificaties:

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 03 september 2015

Aantal pagina's: 288

Illustraties: Nee

Hoofdauteur: Brent Adamson

Tweede Auteur: Matthew Dixon

Co Auteur: Pat Spenner

Hoofduitgeverij: Portfolio Penguin

Editie: 1

Product breedte: 153 mm

Product hoogte: 18 mm

Product lengte: 234 mm

Studieboek: Ja

Verpakking breedte: 138 mm

Verpakking hoogte: 38 mm

Verpakking lengte: 229 mm

Verpakkingsgewicht: 999 g

EAN: 9780241196564