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Strategy maps


Foto: Strategy maps
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 33.64
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Takes readers to the next level of precision in strategy implementation. This title offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the organization involved in strategy.



More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.



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Product specificaties:

Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 01 februari 2004

Aantal pagina's: 480

Illustraties: Met illustraties

Hoofdauteur: Robert S. Kaplan

Tweede Auteur: David P. Norton

Co Auteur: David P. Norton

Hoofduitgeverij: Harvard Business Review Press

Editie: illustrated edition

Extra groot lettertype: Nee

Product breedte: 170 mm

Product hoogte: 32 mm

Product lengte: 235 mm

Studieboek: Ja

Verpakking breedte: 169 mm

Verpakking hoogte: 43 mm

Verpakking lengte: 243 mm

Verpakkingsgewicht: 889 g

EAN: 9781591391340