Digital marketing strategy
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: € 27.99
Verzending: Op voorraad. Voor 23:59 uur besteld, vrijdag in huis
Inhoudsopgave:
Omschrijving:
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the global bestseller. Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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Product specificaties:
Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 03 mei 2022
Aantal pagina's: 416
Illustraties: Nee
Hoofdauteur: Simon Kingsnorth
Hoofduitgeverij: Kogan Page Ltd
Editie: 3
Product breedte: 157 mm
Product hoogte: 22 mm
Product lengte: 234 mm
Studieboek: Ja
Verpakking breedte: 157 mm
Verpakking hoogte: 25 mm
Verpakking lengte: 234 mm
Verpakkingsgewicht: 658 g
EAN: 9781398605978
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