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The digital marketing handbook


Foto: The digital marketing handbook
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 32.3
Rating: 0/5
Verzending:
Uiterlijk 13 november in huis


Inhoudsopgave:

Omschrijving:

Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.



Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.



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Product specificaties:

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 03 januari 2022

Aantal pagina's: 288

Hoofdauteur: Simon Kingsnorth

Hoofduitgeverij: Kogan Page Ltd

Product breedte: 155 mm

Product hoogte: 15 mm

Product lengte: 233 mm

Studieboek: Nee

Verpakking breedte: 155 mm

Verpakking hoogte: 18 mm

Verpakking lengte: 233 mm

Verpakkingsgewicht: 541 g

EAN: 9781398603394