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Digital branding


Foto: Digital branding
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 24.9 Nu voor: 22.9
Rating: 0/5
Verzending:
Uiterlijk 22 januari in huis


Inhoudsopgave:

Omschrijving:

Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible results of your digital campaigns.



Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.



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Product specificaties:

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 03 januari 2022

Aantal pagina's: 232

Illustraties: Nee

Hoofdauteur: Daniel Rowles

Tweede Auteur: Daniel Rowles

Hoofduitgeverij: Kogan Page Ltd

Editie: 3

Product breedte: 155 mm

Product hoogte: 13 mm

Product lengte: 235 mm

Studieboek: Ja

Verpakking breedte: 152 mm

Verpakking hoogte: 14 mm

Verpakking lengte: 231 mm

Verpakkingsgewicht: 409 g

EAN: 9781398603189