Consumer behavior

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: 65.95 Nu voor: € 58.9

Rating: 4/5

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Uiterlijk 14 januari in huis

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.

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Consumer Behavior

Rating: 4 / 5 | Prijs: € 96.48

Hoyer macinnis pieters consumer behavior 8th edition draws key concepts from marketing psychology sociology and anthropology to present a strong foundation and highly practical focus on real world applications to prepare students for today s global business environment students examine the Op voorraad. Voor 23:59 besteld, morgen in huis .. MEER INFO

Consumer Behavior

Rating: 4 / 5 | Prijs: € 43.55

Consumer behavior combines a foundation in key concepts from marketing psychology sociology and anthropology with a highly practical focus on real world applications for today s business environment the new edition of this popular pioneering text incorporates the latest cutting edge research an 1 - 2 weken .. MEER INFO

Consumer Behavior

Rating: 4 / 5 | Prijs: € 32.08

This book is a strategic look at consumer behavior in order to guide successful marketing activities the wheel of consumer analysis is the organizing factor in the book the four major parts of the wheel are consumer affect and cognition consumer behavior consumer environment and marketing strat 1 - 2 weken .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 01 januari 2017

Aantal pagina's: 525

Illustraties: Nee

Hoofdauteur: Wayne Hoyer

Tweede Auteur: Deborah J. Macinnis

Co Auteur: Deborah J. Macinnis

Hoofduitgeverij: Cengage Learning, Inc

Editie: 7

Extra groot lettertype: Nee

Product breedte: 216 mm

Product hoogte: 19 mm

Product lengte: 273 mm

Studieboek: Ja

Verpakking breedte: 209 mm

Verpakking hoogte: 42 mm

Verpakking lengte: 277 mm

Verpakkingsgewicht: 2024 g

eWaste: Nee

EAN: 9781305507272

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