Consumer behavior

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 96.48

Rating: 4/5

★

★

★

★

☆

Verzending:
Op voorraad. Voor 23:59 besteld, morgen in huis

Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.

• 1 Bekijk alle specificaties

Consumer Behavior

Rating: 4 / 5 | Prijs: € 43.55

Consumer behavior combines a foundation in key concepts from marketing psychology sociology and anthropology with a highly practical focus on real world applications for today s business environment the new edition of this popular pioneering text incorporates the latest cutting edge research an 1 - 2 weken .. MEER INFO

Consumer Behavior

Rating: 4 / 5
Prijs: 65.95 Nu voor: € 58.9

The popular consumer behavior 7e draws key concepts from marketing psychology sociology and anthropology to present a strong foundation and highly practical focus on real world applications for today s global business environment with this new edition you examine the latest research and curr Uiterlijk 14 januari in huis .. MEER INFO

Consumer Behavior

Rating: 4 / 5 | Prijs: € 32.08

This book is a strategic look at consumer behavior in order to guide successful marketing activities the wheel of consumer analysis is the organizing factor in the book the four major parts of the wheel are consumer affect and cognition consumer behavior consumer environment and marketing strat 1 - 2 weken .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 27 juni 2023

Aantal pagina's: 544

Illustraties: Nee

Hoofdauteur: Wayne Hoyer

Tweede Auteur: Deborah J. Macinnis

Co Auteur: Deborah J. Macinnis

Hoofduitgeverij: South-Western College Publishing

Editie: 8

Product breedte: 216 mm

Product hoogte: 274 mm

Product lengte: 25 mm

Studieboek: Ja

Verpakking breedte: 162 mm

Verpakking hoogte: 38 mm

Verpakking lengte: 238 mm

Verpakkingsgewicht: 592 g

eWaste: Nee

EAN: 9780357721292

---