Consumer behavior

Rubriek: Textual/Printed/Reference Materials - Boek

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Omschrijving:

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

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Product specificaties:

Oorspronkelijke releasedatum: 16 januari 2007

Aantal pagina's: 576

Hoofdauteur: Wayne Hoyer

Tweede Auteur: Deborah J. Macinnis

Co Auteur: Deborah J. Macinnis

Hoofduitgeverij: Mcgraw-Hill Education - Europe

Editie: 8th Revised edition

Verpakking breedte: 210 mm

Verpakking hoogte: 27 mm

Verpakking lengte: 259 mm

Verpakkingsgewicht: 1236 g

EAN: 9780073529851