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Digital marketing


Foto: Digital marketing
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 40.99
Rating: 0/5
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Inhoudsopgave:

Omschrijving:

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.

This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

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Product specificaties:

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 05 februari 2019

Ebook Formaat: Adobe ePub

Hoofdauteur: Dave Chaffey

Tweede Auteur: Fiona Ellis-Chadwick

Hoofduitgeverij: Pearson

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Editie: 7

Product breedte: 10 mm

Product hoogte: 10 mm

Product lengte: 10 mm

Studieboek: Nee

Verpakking breedte: 196 mm

Verpakking hoogte: 27 mm

Verpakking lengte: 264 mm

Verpakkingsgewicht: 1346 g

EAN: 9781292241623