Digital marketing

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 61.94

Rating: 4/5

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Verzending:
Uiterlijk 17 januari in huis

"I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist" David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

• 1 Bekijk alle specificaties

Digital Marketing Strategy

Rating: 5 / 5 | Prijs: € 37

Plan implement and optimize a tailored end to end digital marketing strategy that aligns with business objectives with this new edition of the global bestseller build an effective and practical digital marketing strategy with this bestselling guide covering everything from automation and analyti Op voorraad. Voor 23:59 besteld, morgen in huis .. MEER INFO

Digital Marketing

Rating: 4.5 / 5 | Prijs: € 21

i have used this book in all its editions since first publication with my undergraduate and postgraduate students it is a core text for all the students because it provides the detail they require at an academic level importantly it is a book for the practitioner to use too this is why we use i Uiterlijk 17 januari in huis .. MEER INFO

Digital Marketing, van strategie tot praktijk

Rating: 5 / 5 | Prijs: € 44.53

Kennis over digital marketing is onmisbaar voor iedere organisatie en marketeer veel on line marketeers focussen bij hun werk vooral op analytics terwijl een sterke strategische basiskennis en creativiteit in marketing minstens zo belangrijk zijn in deze uitgave wordt aan deze facetten uitg 1 - 2 weken .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 04 februari 2019

Aantal pagina's: 576

Illustraties: Nee

Hoofdauteur: Dave Chaffey

Tweede Auteur: Fiona Ellis-Chadwick

Co Auteur: Kevin Johnston

Hoofduitgeverij: Pearson Education Limited

Editie: 7

Product breedte: 193 mm

Product hoogte: 24 mm

Product lengte: 262 mm

Studieboek: Ja

Verpakking breedte: 197 mm

Verpakking hoogte: 24 mm

Verpakking lengte: 265 mm

Verpakkingsgewicht: 1043 g

EAN: 9781292241579

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