Fashion brands

Rubriek: 58000000-Cross Segment - Tijdelijke Productclassificatie voor algemene producten

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Uiterlijk 30 oktober in huis

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure.

Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.

Marketing Fashion, Second edition

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A practical guide to the fundamental principles of marketing and branding from creating a customer profile to developing a brand identity this book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry from haute couture to the mass m Uiterlijk 30 oktober in huis .. MEER INFO

Fashion Marketing Communications

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this will be the first british textbook on the subject international approach reflecting the global market for fashion the clothing industry is vast currently worth gbp35 billion a year in the uk and growing fashion is all about image consequently fashion marketing communications en 2 - 3 weken .. MEER INFO

Couture Graphique

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Fashion is fashionable this magnificent book shows the development that the big fashion brands such as chanel and luis vuitton have undergone over the last 30 years since the eighties of the past century every fashion house has had its own art director this has shifted focus from pure clothing Uiterlijk 25 oktober in huis .. MEER INFO