Fashion marketing communications

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 34.97

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* This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing.

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.

This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.

This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

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Rating: 0 / 5
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Fashion Marketing 3rd

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Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 14 december 2012

Aantal pagina's: 216

Illustraties: Nee

Hoofdauteur: Gaynor Lea-Greenwood

Hoofduitgeverij: WILQ

Editie: 1

Extra groot lettertype: Nee

Product breedte: 174 mm

Product hoogte: 12 mm

Product lengte: 245 mm

Studieboek: Nee

Verpakking breedte: 175 mm

Verpakking hoogte: 245 mm

Verpakking lengte: 17 mm

Verpakkingsgewicht: 479 g

EAN: 9781405150606

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