Hooked

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 10.99

Rating: 4.2/5

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In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too



Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?



Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.



Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.



Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.



Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.



Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."

• 1 Bekijk alle specificaties

Hooked

Rating: 4.2 / 5 | Prijs: € 12.99

In hooked nir eyal reveals how successful companies create products people cant put down and how you can too a must read for everyone who cares about driving customer engagement eric ries author of the lean startup the most high bandwidth high octane and valuable presentation i have ever seen Op voorraad. Voor 23:59 besteld, morgen in huis .. MEER INFO

Hooked

Rating: 4.2 / 5 | Prijs: € 35.95

Why do some products capture our attention while others flop what makes us engage with certain products out of habit is there a pattern underlying how technologies hook us this book introduces readers to the hook model a four steps process companies use to build customer habits through conse 1 - 2 weken .. MEER INFO

Hooked

Rating: 4.4 / 5 | Prijs: € 17.99

We checken onze smartphone gemiddeld 34 keer per dag als we ons een momentje vervelen kijken we op twitter of facebook en kunnen we ergens niet op komen dan googelen we het gewoon het zijn relatief nieuwe technologie n maar ze zijn nu al niet meer uit ons leven weg te denken we zijn er in ko Direct beschikbaar .. MEER INFO

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 04 november 2014

Aantal pagina's: 256

Ebook Formaat: Adobe ePub

Illustraties: Nee

Hoofdauteur: Nir Eyal

Tweede Auteur: Ryan Hoover

Co Auteur: Ryan Hoover

Hoofdredacteur: Ryan Hoover

Hoofduitgeverij: Penguin

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Editie: 1

Extra groot lettertype: Nee

Studieboek: Nee

EAN: 9780241971857

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