Hooked

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 12.99

Rating: 4.2/5

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Verzending:
12 dagen

In Hooked, Nir Eyal reveals how successful companies create products people cant put down - and how you can too A must-read for everyone who cares about driving customer engagement Eric Ries, author of the Lean Startup the most high bandwidth, high octane, and valuable presentation I have ever seen on this subject Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 the book everyone in Silicon Valley is talking about Boris Veldhuijzen van Zanten, founder of the Next Web Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive hook cycles, these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, the Atlantic, TechCrunch, and Psychology Today. Ryan Hoovers writing has appeared in Tech- Crunch, the Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as the place to discover the next big things in tech.

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Hooked

Rating: 4.2 / 5 | Prijs: € 51.5

Why do some products capture our attention while others flop what makes us engage with certain products out of habit is there a pattern underlying how technologies hook us this book introduces readers to the hook model a four steps process companies use to build customer habits through conse 1 - 2 weken .. MEER INFO

Indistractable How to Control Your Attention and Choose Your Life

Rating: 3 / 5 | Prijs: € 8.99

as heard on steven bartlett s diary of a ceo a must read mark mansonwe are living through a crisis of distraction plans get sidetracked friends are ignored work never seems to get done why does it feel like we re distracting our lives away in indistractable behavioural designer nir eyal reve 12 dagen .. MEER INFO

Hooked

Rating: 4.2 / 5 | Prijs: € 10.99

In hooked nir eyal reveals how successful companies create products people can t put down and how you can too why do some products capture our attention while others flop what makes us engage with certain things out of sheer habit is there an underlying pattern to how technologies hook us nir Direct beschikbaar .. MEER INFO

Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 06 november 2014

Aantal pagina's: 256

Illustraties: Nee

Hoofdauteur: Nir Eyal

Tweede Auteur: Ryan Hoover

Co Auteur: Ryan Hoover

Hoofdredacteur: Ryan Hoover

Hoofduitgeverij: Portfolio Penguin

Product breedte: 129 mm

Product hoogte: 26 mm

Product lengte: 198 mm

Studieboek: Nee

Verpakking breedte: 133 mm

Verpakking hoogte: 29 mm

Verpakking lengte: 203 mm

Verpakkingsgewicht: 651 g

EAN: 9780241184837

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