Hooked

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 35.95

Rating: 4.2/5

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Verzending:
1 - 2 weken

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. "Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will."- Matt Mullenweg, Founder of WordPress"Nir's work is an essential crib sheet for any startup looking to understand user psychology.” - Dave McClure, Founder 500 Startups ""When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." - Andrew Chen, Technology Writer and Investor. "You'll read this. Then you'll hope your competition isn't reading this. It's that good." - Stephen P. Anderson, Author of “Seductive Interaction Design” “I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company.” - Dr. Stephen Wendel, author Designing for Behavior Change Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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Hooked

Rating: 4.2 / 5 | Prijs: € 12.99

In hooked nir eyal reveals how successful companies create products people cant put down and how you can too a must read for everyone who cares about driving customer engagement eric ries author of the lean startup the most high bandwidth high octane and valuable presentation i have ever seen Op voorraad. Voor 23:59 besteld, morgen in huis .. MEER INFO

Hooked

Rating: 4.2 / 5 | Prijs: € 10.99

In hooked nir eyal reveals how successful companies create products people can t put down and how you can too why do some products capture our attention while others flop what makes us engage with certain things out of sheer habit is there an underlying pattern to how technologies hook us nir Direct beschikbaar .. MEER INFO

Indistractable How to Control Your Attention and Choose Your Life

Rating: 3 / 5 | Prijs: € 8.99

as heard on steven bartlett s diary of a ceo a must read mark manson we are living through a crisis of distraction plans get sidetracked friends are ignored work never seems to get done why does it feel like we re distracting our lives away in indistractable behavioural designer nir eyal r Op voorraad. Voor 23:59 uur besteld, zaterdag in huis .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 26 december 2013

Aantal pagina's: 168

Illustraties: Nee

Hoofdauteur: Nir Eyal

Tweede Auteur: Ryan Hoover

Co Auteur: Ryan Hoover

Hoofdredacteur: Ryan Hoover

Hoofduitgeverij: Createspace

Extra groot lettertype: Nee

Product breedte: 152 mm

Product hoogte: 9 mm

Product lengte: 229 mm

Studieboek: Nee

Verpakking breedte: 152 mm

Verpakking hoogte: 13 mm

Verpakking lengte: 229 mm

Verpakkingsgewicht: 318 g

EAN: 9781494277536

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