Advertising effect

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Uiterlijk 7 februari in huis

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.



Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

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Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 28 mei 2014

Aantal pagina's: 240

Illustraties: Nee

Hoofdauteur: Adam Ferrier

Tweede Auteur: Jennifer Fleming

Hoofduitgeverij: Oup Australia And New Zealand

Extra groot lettertype: Nee

Product breedte: 153 mm

Product hoogte: 19 mm

Product lengte: 229 mm

Studieboek: Ja

Verpakking breedte: 149 mm

Verpakking hoogte: 14 mm

Verpakking lengte: 216 mm

Verpakkingsgewicht: 375 g

EAN: 9780195593921

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