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Marketing for the mad wo men of tomorrow strong brands in a world of algorithms


Foto: Marketing for the mad wo men of tomorrow strong brands in a world of algorithms
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 18.99
Rating: 0/5
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Inhoudsopgave:

Omschrijving:

In an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can't keep up with. And rightly so. Tesla cars can warn us of accidents before they have happened. Amazon has drone delivery up and running. Consumers are getting ready to embrace virtual reality, augmented reality and chatbots. Where do we go from here? To bridge the gap between the technology-addicted consumer and marketeers that are constantly chasing the facts, those marketeers can no longer rely on yesterday's solutions. This book offers an aid to finding new ways out of the slump and in centralising innovation in every marketing plan. Reviewing success stories and best practices forms an added dimension to this approach: by figuring out which methods worked in the past, why and how they worked, we can set out for even greater results - even in the ever-changing digital age.



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Product specificaties:

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 24 oktober 2018

Aantal pagina's: 200

Illustraties: Nee

Hoofdauteur: Wim Vermeulen

Hoofduitgeverij: Lannoo Publishers

Editie: 3

Extra groot lettertype: Nee

Product breedte: 170 mm

Product hoogte: 12 mm

Product lengte: 240 mm

Studieboek: Ja

Verpakking breedte: 169 mm

Verpakking hoogte: 15 mm

Verpakking lengte: 437 mm

Verpakkingsgewicht: 362 g

EAN: 9789401454117