Fundamentals of creative advertising

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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.



The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

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Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 19 september 2011

Aantal pagina's: 183

Kaarten inbegrepen: Nee

Illustraties: Met illustraties

Hoofdauteur: Ken Burtenshaw

Tweede Auteur: Caroline Barfoot

Co Auteur: Caroline Barfoot

Hoofduitgeverij: Bloomsbury Academic

Dyslexievriendelijk: Nee

Editie: 2

Extra groot lettertype: Nee

Product breedte: 200 mm

Product hoogte: 15 mm

Product lengte: 231 mm

Studieboek: Ja

Verpakking breedte: 203 mm

Verpakking hoogte: 14 mm

Verpakking lengte: 254 mm

Verpakkingsgewicht: 660 g

eWaste: Nee

EAN: 9782940411566

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