Pricing is a key priority of every company globally as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability. R... Lees meer.

It s time for companies to rethink their growth logic. Business relationships are still dominated by a narrow perspective trying to match products to customer needs and making deals. It s a buyer-seller relationship built on a transactional mindset and it s not how you... Lees meer.

Transform your organisation s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth In The Ten Rules of Highly Effective Pricing renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking co... Lees meer.

Ride on the natural partnership between Guerrilla Marketing and Facebook The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants but they don t have the same means nor do they believe in excess... Lees meer.

How to Manage People is a practical book from bestselling author Michael Armstrong. It provides advice to managers and team leaders on how to manage people in their teams - getting the best results from them and dealing with any people problems that may arise. Many mana... Lees meer.

Apple embraced co-creation to enhance the speed and scope of its innovation generating over 1 billion for its App-Store partner-developers in two years even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap in... Lees meer.

Essentials of Thought Leadership and Content Marketing is a comprehensive practical step-by-step guide to achieving content marketing success. What s the connection between thought leadership and increased sales. Consistent strategy. Thought leadership and content ma... Lees meer.

Write Well to Sell Big. In the age of e-mail and instant communication great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book author Dan Kennedy explains w... Lees meer.

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More than 600 Printed Pages of Greatness for the First Time ever in print. All of Ben Settle s business books on Amazon published as of January 2017 in one giant tome. Inside you get. Blue Chip Email Secrets How to Make Money at Will Almost Every Time You Send... Lees meer.

Wat doe je als de prestatielat steeds hoger wordt gelegd en de omstandigheden alsmaar zwaarder worden. Je geeft plankgas of je gaat juist op de rem staan. Beide reacties zijn begrijpelijk maar niet verstandig. Ze leiden namelijk tot fors energieverlies en tot afne me... Lees meer.

Praise for THE 10 RULES OF HIGHLY EFFECTIVE PRICING The book of Danilo Zatta is an unmissable tool to unlock the hidden value for customers in your company and transform it in profitability. Stephan Winkelmann Chairman and CEO Automobili Lamborghini This book is... Lees meer.

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Essentials of Thought Leadership and Content Marketing is a comprehensive practical step-by-step guide to achieving content marketing success. What s the connection between thought leadership and increased sales. Consistent strategy. Thought leadership and content ma... Lees meer.

A potential customer is browsing your Facebook page taking a look at customer comments and your posts and they decide to reach out to your chatbot. While you may think a basic Hello is good enough the truth is that customers don t want good enough. They want to be... Lees meer.