Doublespeak is the language of non-responsibility carefully constructed to appear to communicate when it fact it doesn t. In this lively and eye-opening expose originally published in 1989 linguist William Lutz identifies the four most common types of doublespeak eup... Lees meer.

-Uf. another advertising manual...-Yes another manual. But this one is different. To begin with with Plato s permission it is a book written in the form of a question answer almost a conversation.With this we are going to try to make it a little more enjoyable and... Lees meer.

Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch manage and improve already-existing pay-per-click campaigns providing an inside look into a largely undiscovered and exciting industry. Richard St... Lees meer.

Serving clients well should be simple except it isn t. Solving problems should be easy but almost never is. Very few people do these things well and many do them poorly which explains why so many accounts go into review so many client people express profound unhapp... Lees meer.

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive ephemeral pursuit not easily characterized by a precise skill set or inventory of responsibilities this book and its aut... Lees meer.

During the Secession Winter session of Congress twenty-two-year-old Henry Adams worked as private secretary to his father Representative Charles Francis Adams. Henry wrote four accounts of these crucial months in Washington -- an essay letters to his brother a segme... Lees meer.

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Covering five years of information this work contains abstracts from the National Intelligencer and Washington Advertiser the first newspaper printed in Washington D.C. Entries include classified ads appointments by the president deaths legal notices... Lees meer.

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