Hidden persuasion

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 34.95

Rating: 4.8/5

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Op voorraad. Voor 23:59 uur besteld, donderdag in huis

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.
The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.
All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
* The psychology behind communication
* Eye-opening for professionals and the general public
* Leading authors in social influence and visual persuasion

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Hidden Persuasion

Rating: 4.8 / 5
Prijs: 20.99 Nu voor: € 16.99

Visual messages are omnipresent in our daily life they are constantly attempting to persuade us to buy learn and act some are more successful than others in influencing our behavior and choices what is the secret power of these messages how do they succeed in changing our behavior this book ana Op voorraad. Voor 23:59 uur besteld, donderdag in huis .. MEER INFO

Hidden Persuasion

Rating: 4.8 / 5 | Prijs: € 16.99

Visual messages are omnipresent in our daily life they are constantly attempting to persuade us to buy learn and act some are more successful than others in infl uencing our behavior and choices what is the secret power of these messages how do they succeed in changing our behavior this book a Direct beschikbaar .. MEER INFO

F**K the Game (Party spel)

Rating: 4 / 5 | Prijs: € 14.99

F k the game is een hilarisch nieuw aussie kaartspel dat je helpt slimmer te worden terwijl je tegen je vrienden vloekt hoe speel je dit is een geweldig sociaal kaartspel dat min f kt door een hysterisch lastige combinatie van kleuren en scheldwoorden te gebruiken spelers wisselen om de beurt Op voorraad. Voor 17:00 uur besteld, morgen in huis .. MEER INFO

Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 02 december 2013

Aantal pagina's: 192

Illustraties: Met illustraties

Hoofdauteur: Marc Andrews

Tweede Auteur: Matthijs van Leeuwen

Co Auteur: Andrews

Hoofduitgeverij: BIS Publishers BV

Co Uitgever(s): Laurence King Verlag GmbH

Editie: 1

Extra groot lettertype: Nee

Product breedte: 197 mm

Product hoogte: 22 mm

Product lengte: 247 mm

Studieboek: Nee

Verpakking breedte: 197 mm

Verpakking hoogte: 22 mm

Verpakking lengte: 247 mm

Verpakkingsgewicht: 761 g

EAN: 9789063693145

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