Hidden persuasion

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: 20.99 Nu voor: € 16.99

Rating: 4.8/5

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Op voorraad. Voor 23:59 uur besteld, woensdag in huis

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level.
All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!

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De 33 beste psychologische beïnvloedingstechnieken uit de reclame

Rating: 4.2 / 5 | Prijs: € 37.5

note dit boek heette voorheen seks humor en het beloofde land maar heeft de nieuwe titel de 33 beste psychologische be nvloedingstrucs uit de reclame gekregen de inhoud van het boek is hetzelfde gebleven we zouden je ervan kunnen proberen te overtuigen om dit boek te kopen door aan te ge Op voorraad. Nu besteld, woensdag in huis .. MEER INFO

Hidden Persuasion

Rating: 4.8 / 5 | Prijs: € 34.95

Visual messages are omnipresent in our daily life they are constantly attempting to persuade us to buy learn and act some are more successful than others in infl uencing our behavior and choices what is the secret power of these messages how do they succeed in changing our behavior this book an Op voorraad. Voor 23:59 uur besteld, donderdag in huis .. MEER INFO