Science of social influence
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: € 274.95
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The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to: Learn how to conduct lab, field and case research on social influence through example by leading researchers Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method Apply knowledge to current influence campaigns to find out what works and what does not. The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.
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Product specificaties:
Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 17 mei 2007
Aantal pagina's: 365
Illustraties: Nee
Hoofdauteur: Pratkanis, Anthony R.
Hoofdredacteur: Anthony R. Pratkanis
Hoofduitgeverij: Psychology Press Ltd
Editie: 1
Extra groot lettertype: Nee
Product breedte: 152 mm
Product lengte: 229 mm
Studieboek: Ja
Verpakking breedte: 159 mm
Verpakking hoogte: 237 mm
Verpakking lengte: 22 mm
Verpakkingsgewicht: 611 g
EAN: 9781841694269
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