Persuasion

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Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics.

Forthcoming: Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.

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Persuasion

Rating: 0 / 5
Prijs: 175 Nu voor: € 169

The seventh edition of this field leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real world contexts in addition to presenting established theories and models this text encourages students to develop and appl Direct beschikbaar .. MEER INFO

Persuasion

Rating: 0 / 5 | Prijs: € 572.45

The seventh edition of this field leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real world contexts the seventh edition of this field leading textbook provides an accessible and rigorous presentation of major 2 - 3 weken .. MEER INFO

Persuasion

Rating: 0 / 5 | Prijs: € 199.45

The seventh edition of this field leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real world contexts the seventh edition of this field leading textbook provides an accessible and rigorous presentation of major Op voorraad. Nu besteld, donderdag in huis .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 16 juni 2020

Aantal pagina's: 470

Illustraties: Nee

Hoofdauteur: Robert H. Gass

Tweede Auteur: John S Seiter

Co Auteur: Seiter

Hoofduitgeverij: Routledge

Originele titel: Persuasion, Social Influence, and Compliance Gaining

Editie: 6

Product breedte: 191 mm

Product hoogte: 23 mm

Product lengte: 254 mm

Studieboek: Ja

Verpakking breedte: 191 mm

Verpakking hoogte: 23 mm

Verpakking lengte: 254 mm

Verpakkingsgewicht: 1167 g

EAN: 9780367196141

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