Blue ocean strategy expanded edn

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 17.44

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OVER 4 MILLION COPIES SOLD Wall Street Journal AND BUSINESSWEEK bestseller RECOGNIZED AS ONE of the MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN the global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans --untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this Bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy. com. there youll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

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Taal: en

Uitvoering: Hardcover

Oorspronkelijke releasedatum: 20 januari 2015

Aantal pagina's: 320

Kaarten inbegrepen: Nee

Illustraties: Nee

Eerste Vertaler: W. Chan Kim en Renée Mauborgne

Originele titel: Blue Ocean Strategy

Hoofdauteur: W. Chan Kim

Tweede Auteur: Renee A. Mauborgne

Co Auteur: Renee A. Mauborgne

Hoofduitgeverij: Harvard Business School Pr

Fabrikantgegevens: De informatie van de fabrikant is momenteel niet beschikbaar.

Dyslexievriendelijk: Nee

Editie: expanded edition

Extra groot lettertype: Nee

Kookboek: Nee

Personage van toepassing: Nee

Primaire Productiemaatschappij: Harvard Business Review Press

Product breedte: 159 mm

Product hoogte: 32 mm

Product lengte: 235 mm

Studieboek: Ja

Tekst naar spraak: Nee

Verpakking breedte: 159 mm

Verpakking hoogte: 32 mm

Verpakking lengte: 235 mm

Verpakkingsgewicht: 544 g

EAN: 9781625274496

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