Playing to win
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: € 19.99
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Inhoudsopgave:
Omschrijving:
Are you just playing� or playing to win?Strategy is not complex. But it is hard. Its hard because it forces people and organizations to make specific choices about their future� something that doesnt happen in most companies. Now two of Todays best-known business thinkers get to the heart of strategy� explaining what its for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A. G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&Gs sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success� where to play and how to win. the result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. they are:� What is our winning aspiration?� Where will we play?� How will we win?� What capabilities must we have in place to win?� What management systems are required to support our choices?the stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach� and then making the right choices to support it� makes the difference between just playing the game and actually winning.
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Product specificaties:
Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 05 februari 2013
Aantal pagina's: 272
Kaarten inbegrepen: Nee
Illustraties: Nee
Hoofdauteur: A.G. Lafley
Tweede Auteur: Roger L. Martin
Co Auteur: Roger L. Martin
Hoofduitgeverij: Harvard Business School Pr
Originele titel: Playing to Win: How Strategy Really Works
AI-gegenereerd: Nee
Dyslexievriendelijk: Nee
Editie: Illustrated edition
Extra groot lettertype: Nee
Product breedte: 165 mm
Product hoogte: 23 mm
Product lengte: 241 mm
Studieboek: Nee
Verpakking breedte: 167 mm
Verpakking hoogte: 29 mm
Verpakking lengte: 246 mm
Verpakkingsgewicht: 489 g
eWaste: Nee
EAN: 9781422187395
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