Marketing communications

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Learn the techniques and applications of marketing communications in a European context

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.

Pearson, the world’s learning company.

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Marketing Communications

Rating: 0 / 5 | Prijs: € 75.16

Learn the techniques and applications of marketing communications in a european context marketing communications a european perspective 7th edition by de pelsmacker geuens and van den bergh provides an extensive overview of the key concepts techniques and applications of marketing communication Op voorraad. Voor 23:00 uur besteld, morgen in huis .. MEER INFO

Marketing Communications

Rating: 3.5 / 5 | Prijs: € 54.91

Marketing communications a european perspective is the perfect resource for european students of marketing communications providing an extensive overview of the key concepts techniques and applications of the field within a european context it offers a fresh and comprehensive introduction to the 1 - 2 weken .. MEER INFO

Marketing Communications

Rating: 3.5 / 5 | Prijs: € 19.5

Marketing communications a european perspective provides an extensive overview of the key concepts techniques and applications of marketing communications within a european context the book covers all elements of the communications mix including advertising public relations sponsorship sales Op voorraad. Voor 23:59 uur besteld, dinsdag in huis .. MEER INFO

Taal: en

Bindwijze: Ebook

Oorspronkelijke releasedatum: 12 februari 2021

Ebook Formaat: Adobe ePub

Illustraties: Nee

Hoofdauteur: Patrick De Pelsmacker

Tweede Auteur: Maggie Geuens

Co Auteur: Joeri van den Bergh

Hoofduitgeverij: Pearson

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Editie: 7

Studieboek: Ja

EAN: 9781292327938

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