Marketing communications

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 19.5

Rating: 3.5/5

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Op voorraad. Voor 15:00 uur besteld, dinsdag in huis

Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications

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Marketing Communications

Rating: 0 / 5 | Prijs: € 75.16

Learn the techniques and applications of marketing communications in a european context marketing communications a european perspective 7th edition by de pelsmacker geuens and van den bergh provides an extensive overview of the key concepts techniques and applications of marketing communication Op voorraad. Voor 23:00 uur besteld, morgen in huis .. MEER INFO

Marketing Communications

Rating: 3.5 / 5 | Prijs: € 54.91

Marketing communications a european perspective is the perfect resource for european students of marketing communications providing an extensive overview of the key concepts techniques and applications of the field within a european context it offers a fresh and comprehensive introduction to the 1 - 2 weken .. MEER INFO

Marketing Communications

Rating: 4 / 5 | Prijs: € 29.26

Marketing communications a european perspective provides an extensive overview of the key techniques and applications of marketing within a european context the book covers all elements of the communications mix including advertising public relations sponsorship sales promotion direct marketin 1 - 2 weken .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 09 juli 2013

Aantal pagina's: 640

Illustraties: Nee

Hoofdauteur: Patrick De Pelsmacker

Tweede Auteur: Maggie Geuens

Co Auteur: Joeri van den Bergh

Hoofduitgeverij: Pearson Education Limited

Editie: 5

Product breedte: 10 mm

Product hoogte: 10 mm

Product lengte: 10 mm

Studieboek: Ja

Verpakking breedte: 195 mm

Verpakking hoogte: 27 mm

Verpakking lengte: 266 mm

Verpakkingsgewicht: 1156 g

EAN: 9780273773221

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