Principles of marketing

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 40.99

Rating: 4.2/5

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Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and developments including real time research and customer co-creation product development Updated coverage of emergent online, mobile and social media technologies including real-time listening and social selling Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases to apply learning to actual companies. Increased coverage of sustainable marketing and global marketing

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Principles of Marketing

Rating: 4.2 / 5
Prijs: 77.24 Nu voor: € 60.56

Create market value through innovative customer connections and engagement principles of marketing 8th european edition by kotler et al admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast moving pace of marketing in the modern world examin Voor 23:59 uur besteld, dinsdag in huis .. MEER INFO

Principles Of Marketing

Rating: 4.2 / 5 | Prijs: € 58

For principles of marketing courses using a comprehensive text learn how to create value and gain loyal customers today s marketing challenge is to create vibrant interactive communities of consumers who make products and brands a part of their daily lives to help students understand how to crea Voor 23:59 uur besteld, woensdag in huis .. MEER INFO

Principles of Marketing

Rating: 4.2 / 5 | Prijs: € 16.99

Principles of marketing 17e editie is een boek van dr philip t kotler uitgegeven bij pearson education limited isbn 9781292220178 for principles of marketing courses that require a comprehensive text help students learn how to create value through customer connections and engagement in a fast ch Voor 23:59 uur besteld, woensdag in huis .. MEER INFO

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 27 november 2019

Ebook Formaat: Adobe ePub

Illustraties: Nee

Hoofdauteur: Philip Kotler

Tweede Auteur: Gary Armstrong

Co Auteur: Lloyd Harris

Hoofduitgeverij: Pearson Higher Education

Originele titel: Principles of Marketing

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

AI-gegenereerd: Nee

Editie: 8

Studieboek: Nee

eWaste: Nee

EAN: 9781292269610

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