Principles of marketing

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 16.99

Rating: 4.2/5

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Principles of Marketing 17e editie is een boek van Dr. Philip T. Kotler uitgegeven bij Pearson Education Limited. ISBN 9781292220178

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Sinds mei 2020 is ook de 18e editie van Principles of Marketing beschikbaar.

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Principles of Marketing

Rating: 4.2 / 5
Prijs: 77.24 Nu voor: € 60.56

Create market value through innovative customer connections and engagement principles of marketing 8th european edition by kotler et al admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast moving pace of marketing in the modern world examin Voor 23:59 uur besteld, dinsdag in huis .. MEER INFO

Principes van marketing

Rating: 2 / 5 | Prijs: € 79.95

Het doel van elke marketeer is om klanten meerwaarde te bieden met deze 8e editie van principes van marketing bieden we jou meerwaarde door je op een brede maar ook praktische en plezierige manier kennis te laten maken met de fascinerende wereld van moderne marketing het boek is overzichtelijk opg Voor 0:00 uur besteld, dinsdag in huis .. MEER INFO

Principles of Marketing, Global Edition

Rating: 0 / 5 | Prijs: € 95.87

Encourage your students learning of the major trends impacting contemporary marketing in a fast changing digital marketplace principles of marketing 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer value framework reach every stude Voor 23:59 uur besteld, dinsdag in huis .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 13 juli 2017

Aantal pagina's: 736

Illustraties: Nee

Hoofdauteur: Philip Kotler

Tweede Auteur: Gary Armstrong

Co Auteur: Lloyd Harris

Hoofduitgeverij: Pearson Education (Us)

Originele titel: Principles of Marketing

AI-gegenereerd: Nee

Editie: 17th

Product breedte: 10 mm

Product hoogte: 10 mm

Product lengte: 10 mm

Studieboek: Nee

Verpakking breedte: 219 mm

Verpakking hoogte: 33 mm

Verpakking lengte: 277 mm

Verpakkingsgewicht: 1607 g

eWaste: Nee

EAN: 9781292220178

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