Driving demand

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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.



Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

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Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 21 oktober 2015

Aantal pagina's: 204

Illustraties: Nee

Hoofdauteur: Carlos Hidalgo

Hoofduitgeverij: Palgrave Macmillan

Editie: 1st ed. 2015

Extra groot lettertype: Nee

Product breedte: 150 mm

Product hoogte: 22 mm

Product lengte: 210 mm

Studieboek: Nee

Verpakking breedte: 161 mm

Verpakking hoogte: 27 mm

Verpakking lengte: 244 mm

Verpakkingsgewicht: 385 g

EAN: 9781137526786

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