Business development for dummies
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Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms.
Learn to:
Get your business development strategy in place and build a practical step-by-step plan Leverage your customer relationships for even greater success Go beyond the typical sales cycle Develop and implement a partnership strategyGet an expert, authoritative model for growing your business
Growing a business isn't just about sales! With this hands-on, accessible guide, you'll discover how mapping business development to the customer lifecycle ensures a focus on growth through customer nurturing and management. Packed with strategies, tips and step-by-step guidance, you'll find everything you need to plan for growth and make it stick.
Break down your business development take stock of where your business development plans are, identify your weaknesses and learn how to think in terms of goals Dive into the customer lifecycle use the customer mindset to power growth and effectively align your business development to the customer lifecycle Work out your best offer validate or adjust your market offer for maximum position with marketplace needs, build your business development plan and put your plan into action Make marketing matter put your budget to good use with practical tips on creating and executing a marketing strategy that drives sales Bring it full circle find best practices to manage, develop, and leverage customer relationships and customer engagement for even greater successOpen the book and find:
How to tailor a business development plan specific to your business Guidance on orchestrating marketing and sales efforts that operate in concert Strategies and tactics for great selling practices How to maximize customer value Why business partnerships are so important High-level do's and don'ts for every stage of business developmentGrowing a small business requires more than just sales
Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategyRecognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
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Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 06 maart 2015
Aantal pagina's: 424
Illustraties: Nee
Hoofdauteur: Anna Kennedy
Hoofduitgeverij: For Dummies
Extra groot lettertype: Nee
Product breedte: 187 mm
Product hoogte: 31 mm
Product lengte: 235 mm
Studieboek: Ja
Verpakking breedte: 178 mm
Verpakking hoogte: 27 mm
Verpakking lengte: 232 mm
Verpakkingsgewicht: 928 g
EAN: 9781118962718