Balanced scorecard

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 41.46

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Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.



The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 01 september 1996

Aantal pagina's: 336

Illustraties: Met illustraties

Hoofdauteur: David P Norton

Tweede Auteur: David P. Norton

Co Auteur: Robert S. Kaplan

Hoofduitgeverij: HBSP

Editie: illustrated edition

Extra groot lettertype: Nee

Product breedte: 171 mm

Product hoogte: 32 mm

Product lengte: 248 mm

Studieboek: Ja

Verpakking breedte: 167 mm

Verpakking hoogte: 35 mm

Verpakking lengte: 241 mm

Verpakkingsgewicht: 658 g

EAN: 9780875846514

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