Platform revolution
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: € 41.95
Verzending: Op voorraad. Voor 23:59 besteld, morgen in huis
Inhoudsopgave:
Omschrijving:
An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first "owner’s manual" for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetise networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
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Product specificaties:
Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 01 april 2016
Aantal pagina's: 352
Illustraties: Nee
Hoofdauteur: Geoffrey G. Parker
Tweede Auteur: Marshall W. Van Alstyne
Co Auteur: Sangeet Paul Choudary
Hoofduitgeverij: Ww Norton & Co
Extra groot lettertype: Nee
Product breedte: 165 mm
Product hoogte: 30 mm
Product lengte: 244 mm
Studieboek: Ja
Verpakking breedte: 166 mm
Verpakking hoogte: 32 mm
Verpakking lengte: 241 mm
Verpakkingsgewicht: 647 g
EAN: 9780393249132
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